List of Best and Worst practices for designing a high traffic skin care website

Here is a checklist of the factors that affect your rankings with Google, MSN, Yahoo! and the other search engines. The list contains positive, negative and neutral factors because all of them exist. Most of the factors in the checklist apply mainly to Google and partially to MSN, Yahoo! and all the other search engines of lesser importance.

	Keywords
1	Keywords in <title> tag	This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.
2	Keywords in URL	Keywords in URLs help a lot – e.g. – http://domainname.com/seo-services.html, where “SEO services” is the keyword phrase you attempt to rank well for. But if you don’t have the keywords in other parts of the document, don’t rely on having them in the URL.
3	Keyword density in document text	Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.
4	Keywords in anchor text	Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.
5	Keywords in headings (<H1>, <H2>, etc. tags)	One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.
6	Keywords in the beginning of a document	Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table.
7	Keywords in <alt> tags	Spiders don’t read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.
8	Keywords in metatags	Less and less important, especially for Google. Yahoo! and MSN still rely on them, so if you are optimizing for Yahoo! or MSN, fill these tags properly. In any case, filling these tags properly will not hurt, so do it.
9	Keyword proximity	Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. “dog food”), with no other words between them. For instance, if you have “dog” in the first paragraph and “food” in the third paragraph, this also counts but not as much as having the phrase “dog food” without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.
10	Keyword phrases	In addition to keywords, you can optimize for keyword phrases that consist of several words – e.g. “SEO services”. It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for 2 or 3 separate keywords (“SEO” and “services”) than for one phrase that might occasionally get an exact match.
11	Secondary keywords	Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, “real estate new jersey” might have thousand times less hits than “real estate” only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.
12	Keyword stemming	For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have “dog” on your page, you will get hits for “dogs” and “doggy” as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.
13	Synonyms	Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well, when ranking sites but for many other languages synonyms are not taken into account, when calculating rankings and relevancy.
14	Keyword Mistypes	Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings (i.e. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you’d better don’t do it, or do it only in the metatags.
15	Keyword dilution	When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text.
16	Keyword stuffing	Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.
	Links – internal, inbound, outbound
17	Anchor text of inbound links	As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don’t, it is still OK.
18	Origin of inbound links	Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable.
19	Links from similar sites	Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.
20	Links from .edu and .gov sites	These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain.
21	Number of backlinks	Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.
22	Anchor text of internal links	This also matters, though not as much as the anchor text of inbound links.
23	Around-the-anchor text	The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text.
24	Age of inbound links	The older, the better. Getting many new links in a short time suggests buying them.
25	Links from directories	Great, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless and it can even be regarded as link spamming, if you have hundreds or thousands of such links.
26	Number of outgoing links on the page that links to you	The fewer, the better for you because this way your link looks more important.
27	Named anchors	Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <A href= “#dogs”>Read about dogs</A> and “#dogs” is the named anchor.
28	IP address of inbound link	Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, MSN and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs.
29	Inbound links from link farms and other suspicious sites	This does not affect you in any way, provided that the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don’t get penalized when such sites link to you because this is not your fault but in any case you’d better stay away from link farms and similar suspicious sites.
30	Many outgoing links	Google does not like pages that consists mainly of links, so you’d better keep them under 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.
31	Excessive linking, link spamming	It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.
32	Outbound links to link farms and other suspicious sites	Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa.
33	Cross-linking	Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized.
34	Single pixel links	when you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines.
	Metatags
35	<Description> metatag	Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on MSN and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results.
36	<Keywords> metatag	The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from MSN and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don’t stuff the <Keywords> tag with keywords that you don’t have on the page, this is bad for your rankings.
37	<Language> metatag	If your site is language-specific, don’t leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it.
38	<Refresh> metatag	The <Refresh> metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better.
	Content
39	Unique content	Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site’s rankings.
40	Frequency of content change	Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.
41	Keywords font size	When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text.
42	Keywords formatting	Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.
43	Age of document	Recent documents (or at least regularly updated ones) are favored.
44	File size	Generally long pages are not favored, or at least you can achieve better rankings if you have 3 short rather than 1 long page on a given topic, so split long pages into multiple smaller ones.
45	Content separation	From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is.
46	Poor coding and design	Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot.
47	Illegal Content	Using other people’s copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines.
48	Invisible text	This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don’t be surprised by the penalty.
49	Cloaking	Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page.
50	Doorway pages	Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines.
51	Duplicate content	When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper.
	Visual Extras and SEO
52	JavaScript	If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can’t follow it, this will definitely hurt your ratings.
53	Images in text	Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don’t stuff it with keywords or irrelevant information.
54	Podcasts and videos	Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can’t read them, so if you don’t have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.
55	Images instead of text links	Using images instead of text links is bad, especially when you don’t fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site.
56	Frames	Frames are very, very bad for SEO. Avoid using them unless really necessary.
57	Flash	Spiders don’t index the content of Flash movies, so if you use Flash on your site, don’t forget to give it an alternative textual description.
58	A Flash home page	Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.
	Domains, URLs, Web Mastery
59	Keyword-rich URLs and filenames	A very important factor, especially for Yahoo! and MSN.
60	Site Accessibility	Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can’t be indexed.
61	Sitemap	It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.
62	Site size	Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that are penalized because they are 10,000+ pages, so don’t split your size in pieces only because it is getting larger and larger.
63	Site age	Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just poped up and might soon disappear.
64	Site theme	It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.
65	File Location on Site	File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below.
66	Domains versus subdomains, separate domains	Having a separate domain is better – i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain.
67	Top-level domains (TLDs)	Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD – .com – is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain.
68	Hyphens in URLs	Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL.
69	URL length	Generally doesn’t matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable).
70	IP address	Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices.
71	Adsense will boost your ranking	Adsense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Adsense ads. Adsense might boost your income but this has nothing to do with your search rankings.
72	Adwords will boost your ranking	Similarly to Adsense, Adwords has nothing to do with your search rankings. Adwords will bring more traffic to your site but this will not affect your rankings in whatsoever way.
73	Hosting downtime	Hosting downtime is directly related to accessibility because if a site is frequently down, it can’t be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than 97-98% uptime.
74	Dynamic URLs	Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you’d better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly.
75	Session IDs	This is even worse than dynamic URLs. Don’t use session IDs for information that you’d like to be indexed by spiders.
76	Bans in robots.txt	If indexing of a considerable portion of the site is banned, this is likely to affect the nonbanned part as well because spiders will come less frequently to a “noindex” site.
77	Redirects (301 and 302)	When not applied properly, redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.

Skin Care Ecommerce Website Design Powered By Magento Software Yields Outstanding Results

Magento is the eCommerce platform that has everyone talking in the skin care industry. Imagine a platform that finally gives you full control with maximum flexibility. A platform that allows you to reach more people, packed with features that persuade more visitors to convert into paying customers.

Let us help you harness the power of Magento for your skin care business, putting you in the driver’s seat for full control of your online success.

“Magento is going to win the eCommerce software war, hands down. I’ve never seen another ecommerce platform so well architected and well designed as Magento.”

Magento Commerce Delivers for Skin Care Companies:

• High Versatility
• Unprecedented Control
• Professional Support
• Built for Growth

These are just a few of the benefits of Magento Commerce, the open source platform that is taking the ecommerce industry by storm.

Magento is the most comprehensive and robust shopping cart software in existence today, offering unheard of control over every aspect of store function; a shopping environment that shouts ‘Conversion’; and several levels of professional support from the inventors or their Magento Partners, something non-existent with other open source PHP shopping platforms.

An impressive array of marketing and conversion elements are built right into the structure of Magento, all based on exhaustive research into what works to bring the casual visitor to the role of Loyal Customer.

Search engine optimization tools and SEO friendly coding enable your custom Magento website to climb the Google ranks.

Integration of the Magento backend will be seamless and will enhance the consumer shopping experience like nothing the industry has experienced to date.

This shopping platform offers comparison shopping, flexible coupons of all kinds, multi-tier pricing, cross-sells, and much, much more for your customer. You can adapt the layout of the shopping cart to suit your product lines and your customers’ style.

For skin care companies, the Magento administrative area works like you designed it. Its common sense layout, easy to use functions, and extreme store options make this the store keeper’s best friend.

All this for a fraction of the cost of high level proprietary shopping carts, because it’s all open source. A solution the skin care industry cannot afford to overlook.

Magento Features & Benefits:

• International support to introduce your store to new countries
• Complete site management to ease management and reduce cost per acquisition
• Up-sells and cross-sells to increase average purchase
• One-page check out to reduce abandon shopping carts
• Saved shopping cart option to keep hesitant shoppers ability to come back and complete orders
• Integrated for real-time shipping rates from: UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
• Integrated with multiple payment gateways
• Email or send RSS feed of wish list to allow people to send wish list items to friends and relatives

About the Author – Daniel Green has been an Internet business consultant for over 15 years. He has consulted with skin care clients all over the United States and Internationally. Daniel is a senior business consultant with Illumination Consulting a business consulting company specializing in website design, marketing, product development, and international business for the skin care industry. Visit http://www.illuminationconsulting.com for more information.

Skin Care Website Design

Here, we will take a much closer look at some of the reasons that you may want to get a complete skin care website design solution and development. We will also take a closer look at some of the things that are very important for skin care websites.

Making Your Website Look More Attractive

If you have a skin care business or starting one, you want to get the best results. The key to your online success in the skin care industry may be how appealing your website looks. A website redesign if your company has one or a professional website design can help your business in mulitple ways to become more profitable.

Organization Can Make All The Difference

One of the main reasons that skin care companies consider website redesigns is because their websites are currently unorganized in some way. Chances are that there is information scattered throughout the skin care website, without any logical business sense. If this is the case, then chances are that people may not understand your website when they do decide to visit it. By deciding to redesign your website, you could be making a large difference in the success of your website.

Develop the Right Style For Your Website

There is no doubt that style can be very important for your skin care website. Although there are certain things which you would love to see on your website, there are other things that you need to take into consideration when you go through website designing. This includes, what is the most suitable for your skin care business, as well as what people are interested in seeing. If you decide to get your website redesigned, you will be able to have a website developed for the style which you are looking for. This can lead to the overall success of your website.

Promote Your Website

One of the main keys to your overall skin care company success is website promotion. There are a number of different ways to increase your website promotion, some of which include search engine optimization, email campaigns, directories, and other websites. Of course, before you can experience the best website promotion, you need to make sure that your website is as professional and appealing as it can be. In order to have the most successful website promotion, you should definitely consider a new look for your skin care website.

Get Better Website Optimization For Your Website

Chances are that you probably have your website listed in search engine databases. If so, you probably know the way that search engines work is through website optimization. This is when websites are arranged according to how well keywords match up to what a person is looking for, through keywords. In order to increase the search engine optimization for your skin care website, some new website designing needs to be done. The best keywords will be chosen for the skin care industry, to make your website more effective in search engines. For the best search engine optimization strategies and to increase website optimization, you should definitely consider having your website redesigned.

Change the Wording to Make it More Appealing

Are you unsure of whether or not the information on your website sounds appealing enough for skin care visitors? Do you also want to make sure that people who view your website can easily understand it? These are both very good reasons to consider website redesigning for the skin care industry. The way that your website is worded can make a huge deal to someone that is browsing through it. Making sure that it sounds as appealing as it possibly can be very important to your success, as well as your website optimization.

What Good Graphics Can Do For You

One of the main things which people want to see when they visit a website is graphics. There are a number of different things that graphic design services can do for your skin care website. It can make your overall website look more appealing to anyone who visits it. Skin Care Graphic designs can also add to the style of your website. If you have a skin care company website, you may find that your overall success will be increased through graphic design.

Make Sure That Your Website is Easy to Use

One of the main things that people hate about skin care websites is when they are not easy to use. When people use a website that has confusing navigation, chances are that they will not use the website again because they will get frustrated with it. Website redesigning for skin care can help you a lot when it comes to making your website easy to use. An understandable skin care website can lead to the overall success of your business, by increasing the sales that you get.

Develop a More Professional Looking Website

One of the most important things that there is to know about skin care website design is the fact that a website is the soul to your skin care company. If you have a skin care company which is very professional, chances are that you will also want your companies website to be very professional as well.

If a person finds that your skin care website does not seem professional or legitimate enough, they will most likely avoid buying the products. If you decide to get your website redesigned, you will feel rest assured to know that your skin care website is as professional-looking as it should be.
Match Your Competition

The truth is that the skin care industry is constantly changing. If your website is older, chances are that the content that can be found on it may be out of date. In order to match your skin care competition, you should have a website that is just as good as your competitors. Having your skin care website redesigned can be extremely successful when it comes to this.

15 Skin Care Website Design Tips

Skin care website designing does not just contain artistic designs which please the visitors eyes and keep them awestruck by the creative designs. A skin care website should have certain basic standards that not only help the visitors but also the skin care company convert visitors into product sales. The following list will help you understand what should be kept in mind while designing a user friendly skin care website.

1. Design It For Beginners:

• A skin care website is visited by all sorts of visitors.
• So design a website keeping in mind everyone and their ways of using a website.
• If you design your website for novice internet users , they are quite aware of how to browse through a website so you may restrict your user count to just a handful of people.
• But, if you design your website in such a way that even the beginners can benefit from it then your website traffic can include both beginners and novice users.

2. Clear Reading:

• The skin care website should have a very attractive look, but at the same time, it should not prick your eyes if you look at it for a very long time.
• The background colors should be wisely chosen (avoid using very bright fluorescent colors).
• Match your background & font colors systematically.
• Use clearly readable font types and sizes. The font type should also gel with the theme of your website.
• In short the look should be pleasant but not dull.
• The vibrancy in a website look is appreciated only if it is not disturbing enough to divert your focus away from its contents.

3. Follow Uniform Format:

• Follow uniformity throughout your skin care website.
• If your website displays its headings in font size 13 then use that font size for all the headings in a website.
• Use the same font size or color for all your text contents on your website, then stick to the same method throughout the website.

4. Loads Quickly:

• People on an average spend only 10 seconds per webpage. So if a website takes too long to load its contents completely, then you may run a risk of loosing visitors.
• Your website is not the only website on internet to give information about a particular thing and you will definitely agree with this fact after running a search for a thing in a search engine and come across millions of websites with similar contents.
• So avoid too much of graphic contents on every webpage which takes a long time to load.
• To avoid a visitor’s annoyance, restrict the size of a webpage to 40-60K.

5. Easy To Navigate:

• Moving from one page to another should be easy in a website.
• The links like “Home”, “Contact Us”, “About Us”, “Sign Up”, “Sign In”, “Account Information”etc. should be present in every webpage of a website.
• If you expect that everyone is going to use the back button on their browser to return to the previous page then you might be wrong, not all might be aware of the button’s use and in some websites the programs in it disable the use of back buttons which might annoy the users as much as a pop-up window. So avoid such things.

6. Labeling of Hyperlinks:

• Always keep in mind that hyperlinks should be appropriately labeled.
• The visitor should know that by clicking over it should lead to a webpage that he wanted to go.
• If a content of a website has hyperlinked images then label the image saying that clicking over it might do so and so thing as not all of the website visitors might be aware of the hyperlinked images

7. Get a good Domain Name: Your skin care website name should be quite easy to remember, so accordingly choose your own domain name.

8. Use “Click here” signs more than underlined hyperlinks:

• “Click here” sign enables the visitors to understand that the text is hyperlinked and clickable
• A new visitor might not understand that a particular underlined text is hyperlinked and clickable.
• Make the hyperlinks as clear as possible to your visitors.

9. Add “Contact Us” link on each skin care webpage:

• The “Contact Us” information should be very conspicuous and easy to reach out for.
• It should be present on every webpage.
• This assures the visitors that the website is transparent and trustworthy and its owner could be contacted whenever required.

10. Do Not Make Every Keyword Bold: Whenever you want to attract a visitor’s attention to a particular word, make it bold or change it font size or font type or font colour but then the frequency of this technique should be limited and care should be taken that you don’t make most of the words in your text content bold and cause the visitor to overlook the actual important words. Sometimes too many intermittent bold words may also annoy the visitors.

11. Big skin care websites should have a search feature: If you own a very big website, then you definitely need to install a search feature in it, as you would not like your visitors to struggle for a small piece of information on your website which they could easily locate by a search engine feature embedded in your website.

12. Skin care websites should be useful for visitors:

• A website should be designed in such a way that it benefits the visitors.
• If possible provisions should be made on your website to write reviews about your website and this could enable you to understand where your fault lies, what the user wants and what you could provide.
• At least gather reviews from trustworthy friends about your website and ask them to suggest improvements.
• All this will lead to a user friendly website highly beneficial to the visitors.

13. Good Grammar Usage: Try using good grammar in your text content wherever possible. This will definitely leave a good impression on the visitors, but, keep in mind not to be too verbose or else you might just scare away your visitors.

14. Point wise representation:

• Point wise representation of views is preferred to paragraph representation. It makes your points clearly understood and readers don’t find it too lengthy, time consuming or boring.
• But, if content demands paragraph representation then go for it.
• Also do not crowd your contents with too much of bullets and numberings and make it difficult to understand what you wanted to say.

15. No crowding of ads on a skin care webpage:

• Placing ads wisely is definitely important, but that doesn’t mean you crowd your webpage with too many ads from all the possible internet advertising companies.
• These ads might then start overshadowing your contents and finally decrease the importance of your website.
• So wisely place limited handpicked ads which will ensure you maximum revenue.

With the application of the above information, a website will not only be a creative piece of work but also a useful internet tool.

Using WordPress to Build Skin Care Websites

Search engines as well as the ‘net surfing public prefer weblog-based skin care websites than static, HTML-built websites. The reason for this is that a website built around a WordPress theme, for example, has easily updated pages. No need to fuss with getting the formatting of a HTML webpage just right to accept your article.

Visitors can leave blog posts (comments) about skin care things. Polls can be easily started and run. Skin care contests can be run. Basically, any user generated content or site owner generated content or automated web generated content (like RSS feeds) can be implemented in a couple clicks of the mouse. Whereas with a “normal” HTML website, these things would be tedious and time-consuming to implement, and updating it daily would be a nightmare.

Since the search engines reward skin care websites that have fresh, continually-updated content, it’s easy to see why WordPress-based skin care website builders are becoming more popular with each passing day.

But remember that search engines, by themselves, can’t make a purchase from your skin care site or sign up for your newsletter; only humans can. But since people like to feel like they are part of a community, weblog-based websites tend to attract and keep people as well as the search engines. Because people are just naturally drawn to groups of other people. A static HTML built website that contains only the same articles unchanged for weeks on end, can only get but so popular.

Here are some specific examples of why WordPress-based web design software is better:

1. Articles Can Be Added with One-Click Ease: With a WordPress built site, any article can be simply pasted into the box where it will be automatically formatted and posted to your skin care site. No messing with margins, fonts, special characters, or having the online version of your article appear different than the version you see while you’re editing it. Big time saver and frustration saver.

2. No Need for an add-on CMS (Content Management System): Categories of content are automatically generated as you add content, so no having to fuss with complex CMS software; the CMS is built-in to the skin care website already just by the fact you’re using WordPress as your web design software.

3. Most People Know How Weblogs Work and Are Instantly Comfortable: Almost every internet surfer is familiar with the weblog format. It’s become the standard, and everyone knows how to use it. So instead of having to learn yet another website format, they know exactly where to find things. For example, the date, author’s name, the archives of articles, the “about you” page – all have a standard position on a weblog.

And when it comes to the interactive part of a weblog–the comments section–everyone already knows where and how to leave a comment. But every non-weblog, static HTML site does this radically different. You just can’t get that great standardization with non-weblog sites.

4. It’s Easier To Add Content To A Weblog: Instead of having to stick to a grueling schedule of adding perfectly-formatted articles to a static website, weblogs allow you to write only when you’re inspired and ignore it when you’re not inspired. And when you do add content, it’s in small, manageable chunks. This is more natural looking as well, for search engine credit.

5. Get More Backlinks or “Trackbacks” (as it’s called in weblog lingo): Most weblog software supports trackbacks, which makes other weblogs more likely to link to you, because they know that their site will appear in your trackbacks section. This replaces the time-consuming and tedious link exchange chores you have to do with the SEO of a static website.

6. RSS and Syndication: Weblog built sites already have a built-in RSS (really simple syndication) “announcement” function: Whenever a post is made to your blog, the software “announces” the post to whatever RSS feeds that it supports. Users can then ‘subscribe’ to these feeds and keep track of your latest posts, clicking links that may be in your posts. This has the effect of turning your existing content into an email newsletter, with no extra trouble on your part. That way, these RSS subscribers can return to your website over and over again with no extra effort on your part.

Are you beginning to see the advantages of building a skin care website using a WordPress-based site-builder over static web design software?

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