Search Engine Optimization (SEO) For Skin Care Companies – Honeymark International Hires Illumination Consulting For Search Engine Optimization (SEO)

Honeymark International a New York based skin care company has hired Illumination Consulting to review, analyze, implement and manage their search engine optimization (SEO) marketing for the skin care industry.

Illumination Consulting is hired by Honeymark International to review, analyze, implement, and manage all organic search engine optimization marketing efforts in the skin care industry. Illumination Consulting who has been driving marketing and sales for several skin care businesses is a perfect fit for this job. Organic search engine optimization services will be put into place and managed to assist Honeymark International with the gain of online market share within the skin care industry.

“Honeymark International has a great market share already in the skin care industry, but we are going to improve upon this. We look forward to analyze, advice, consult, and implement an aggressive search engine optimization campaign to drive organic search results , says Daniel Green, President of Illumination Consulting (www.illuminationconsulting.com) in Los Angeles.

ABOUT ILLUMINATION CONSULTING
California-based business consulting firm (www.illuminationconsulting.com), provides a wide range of business consulting services such as marketing, Internet technology, product development, and international business. Our business consultants are matched to the unique needs of every client which consistently delivers results and value to our clients. For more information call us toll free at 877-451-2702 or visit us at (www.illuminationconsulting.com).

Skin Care Company Vivoderm Laboratories Hires Illumination Consulting To Manage And Setup All Pay Per Click Marketing Campaigns (PPC) On Google, Yahoo, and Bing

Skin Care Company Mom’s Skincare Hires Illumination Consulting For Search Engine Optimization (SEO) Services To Market Their Skin Care Products

Mom’s Skincare a natural skin care company out of Beverly Hills California has hired Illumination Consulting for 2010 to market their brand and skin care products online. Illumination Consulting will implement a strong organic search engine optimization (SEO) campaign and manage it.

Los Angeles, CA, January 22, 2010 – Mom’s Skincare has just recently launched their new company website and ecommerce which also was designed and developed by Illumination Consulting. This natural skin care company has now hired Illumination Consulting for 2010 to drive their brand and skin care products online. Illumination Consulting will manage all marketing efforts on behalf of Mom’s Skincare. Search engine optimization (SEO) will be the one of the main objectives for 2010 for Mom’s Skincare to gain market share and visibility.

“We are very happy that Mom’s Skincare has hired us to manage and implement a successful online marketing campaign for their skin care products. The skin care industry is very competitive and a strong online marketing strategy is very important to succeed. We have been successful before with other skin care companies and we feel confident that we will reach our goals with Mom’s Skincare as well , says Daniel Green, President of Illumination Consulting (www.illuminationconsulting.com) in Los Angeles.

Skin Care Business Honeymark International Hires Illumination Consulting For Website Design

Honeymark International is a New York based skin care company that specializes in honey related skin care and medical products. Honeymark has hired Illumination Consulting again to redesign and update their website and ecommerce.

Los Angeles, CA, February 8, 2010 – Honeymark International has hired Illumination Consulting again for website design. Illumination Consulting who has managed website design and ecommerce implementation for several skin care companies will be redesigning the corporate website of Honeymark as well as their ecommerce.

“We look forward to work with Honeymark again. We love their product line and we are a big fan of honey based products. Website design for skin care companies is something that we have lots of experience with. We are going to redesign Honeymark’s website and ecommerce. Our goal is to reach a much higher conversion rate and optimize the shopping experience for Honeymark International and their customers. , says Daniel Green, President of Illumination Consulting (www.illuminationconsulting.com) in Los Angeles.

Skin Care Company Vivoderm Extends Their Business Consulting Agreement For Another 6 Months With Skin Care Business Consulting Firm Illumination Consulting

Illumination Consulting a business consulting firm who has helped numerous skin care companies over the last few years is Vivoderm’s choice again to assist with company’s growth and 2010 goals.

Los Angeles, CA, February 10, 2010 – Vivoderm a natural skin care company based out of Los Angeles has decided to extend their relationship with Illumination Consulting for another 6 months. Vivoderm has worked now with Illumination Consulting for 2 years. During the last two years Illumination Consulting has provided Vivoderm with an array of services such as general business consulting, marketing services, product development, packaging, advertising, PR, and website design including ecommerce implementation for their skin care products.

“We love working with companies as dynamic as Vivoderm. We are very grateful to have Vivoderm extend their contract with us for another six months.  We have worked very closely with our client over the last two years to support them with their company goals. We have very aggressive marketing plan in place for the skin care industry on behalf of our client and this will be our main focus for the first half of 2010, says Daniel Green, President of Illumination Consulting (www.illuminationconsulting.com) in Los Angeles.

US skin care market still has potential despite economic woes

Despite lower spend attributable to worries over the US economy, market researchers say that the skin care category is still likely to show plenty of growth potential in the year ahead.

In a recent presentation given by Leigh Anne Rowinski, director of client solutions at Information Resources, new market information shows that the US Health & Beauty market grew by $382m in 2007, a significant fall compared to the growth figure for 2006, which stood at $910m.

However, despite the figures showing that growth rates are slowing for the industry, Rowinski’s presentation also demonstrated that core segments in the mass skin care category are still reporting strong growth.

As a whole the US total skin care market (for which IRI also includes hair care) is currently valued at $15.1bn and grew by 2.9 percent in 2007, but breaking down the category into its individual segments reveals some far more dynamic statistics.

Facial skin care leads the pack

The face segment, which accounts for 20 percent of the total skin care category – a total of $3bn – proved to have the highest growth, registering a gain of $202m, which was 7.2 percent higher than last year.

Undoubtedly this growth is attributable to continued interest in increasingly sophisticated and technically advanced facial skin care products that focus on anti-aging properties and are often as not positioned as premium products.

Interestingly Rowinski points out that for the core anti-aging and facial moisturizer products, the higher the price and the positioning of the product, the greater the growth rate currently appear to be.

This suggests that the premium rated products in this segment are proving to be more popular, in line with consumer desires for functional products with proven efficacy and quality.

Top facial skin care launches in 2007

And the top three facial skin care launches in 2007 were Aveeno Active Naturals Positively Ageless, with sales of $20m, Neutrogena Acne Stress Control Treatment, which had sales of $17.2m and Garnier Nutrionisted Skin Renew Moisturizer with sales of $17m.

Likewise the body wash segment has also shown healthy growth. It accounts for 12 percent of the total spend in the skin care segment, and grew by $126m in 2007, the same level as the year before.

However, the highest rate of change was registered in the sun care segment, which currently represents 6 percent of the total skin care category.

Increasing awareness of the dangers of too much exposure to the sun means that sales of sun care products have been positively impacted, translating to segment growth of $67m, a figure that was 8.3 percent higher than in 2006.

Finally, looking at the additive ingredients that make up the skin care segment, the presentation showed that the biggest growth trend is for vitamins, closely followed by SPFs, oil-free formulations, antioxidants, sala acid and retinol.

Even in skin-care advertising, youth prevails over age

Baby boomers are so last century.

At least that is how a lot of the skin care companies see it. There may be tens of millions of baby boomers out there craving to renew their skin’s youthful glow. But their children collectively represent an even bigger market for skin care regimens, and they will be around and spending on skin care for many decades to come.

Clinique is repositioning its long- standing three-step routine squarely at college students. Avon is aggressively pushing Mark., a line of beauty and fashion items aimed at 17- to 24-year- olds. Lancome is selling Juicy Tubes, lip glosses aimed at teenagers, and in Britain, a new company called Young and Pure is marketing all-natural face and hair products to girls as young as 10.

“The cosmetics people are realizing that young people have plenty of money that they are perfectly willing to spend on lip glosses and creams,” said Allan Mottus, a consultant to the beauty industry and publisher of The Informationist, a trade publication. “Now they are trying to figure out better ways to reach them.”

Not everyone is hopping on board, of course. Novartis, which acquired Keri Lotion from Bristol-Myers Squibb in 2005, centered a new advertising campaign in the autumn on the theme of “timeless beauty,” and has a package redesign in the works for this year. But research shows that Keri Lotion has always had the strongest appeal among consumers who are 35 and older and that is the age group that Novartis will continue to focus on.

Few if any companies are actually abandoning the older crowd — anti- aging creams are big sellers. But increasingly, cosmetics companies are running parallel campaigns aimed at younger customers.

“Our core customer is still 38 to 50, but we no longer think of the under-38s as fringe customers,” said Elizabeth Park, executive vice president of global marketing for Elizabeth Arden U.S. Similarly, Avon sees Mark. as an add- on, not a replacement for other lines. “Our interest in boomers hasn’t diminished, but we do realize that this younger generation is concerned about skin care at a much earlier age,” said Claudia Poccia, president for U.S. Beauty for the Mark. line.

The problem, the industry has discovered, is that the just-post-pimple crowd is pretty elusive. Young women are far less likely to shop in department stores than their mothers were. And department store cosmetics counters, with their fashionable consultants always ready to suggest products, have long been the retail venue of choice for introducing all but the cheapest products.

So the companies are looking for new ways to bring those younger consumers in.

The three-step program — exfoliate, tone, moisturize — has been Clinique’s cornerstone product for almost 40 years. That skin care regimen can combat aging, but it can also combat oily skin.

In 2006, Clinique, which had been devoting about 90 percent of its advertising budget to magazines and newspapers rarely read by those in their teens and 20s, began to advertise on MTV and other television shows aimed at a younger audience. It took its message to Web sites like Facebook. And it began demonstrating the three-step product on college campuses.

Sales of the three-step product jumped almost 10 percent in 2006, “and I really believe it is business from new young users, not just incremental sales from our longtime customers,” said Lynne Greene, president of Clinique. This year, less than 50 percent of the ad budget will go to print.

Arden has changed its ways, too. It is advertising its new Intervene Pause & Effect moisturizer in InStyle, Allure and other magazines that draw young readers. And it has also introduced a new three-in-one cleanser, for which it has mounted an Internet-based campaign aimed at women in their mid-20s “who are really just getting interested in skin care,” Park said. It has priced the product at $20 for 5 ounces — low for a department store brand, but more affordable for an younger buyer’s budget.

The companies have been fine-tuning the products and packaging as well. Arden’s new cleanser is free of fragrance because Arden’s research showed that young women do not like scented skin products.

Avon, meanwhile, has introduced the Hook Up Connector, a product that lets customers snap together a mascara, lipstick or other cosmetic (think Lego blocks in terms of the mechanics). Later this year it plans to introduce a small multi-product compact that women can load up with different products every day if they wish.

“This generation personalizes its cell phone rings and computer screens, so it makes sense to let it customize its cosmetics,” Poccia said. “The freedom to mix and match is just more important to young women than it was to their mothers.”

But it is in the marketing, not the actual products, that the industry’s new fascination with youth comes through. None of the companies are following the old “hope in a jar” model — buy this cream and you will soon look like the beauty queen we have hired as its spokeswoman. Instead, they are using their Web sites and marketing materials to try to explain how the products work and why they are useful.

“This younger generation knows that a lot of the ingredients in the $50 jar are also in the $3 jar, but they also know that some products really can be differentiated on the basis of science,” Park of Arden said.

In fact, they also know that sometimes, common household items work just as well as fancy creams to solve skin problems. They were, after all, brought up by mothers who probably knew the trick of using cucumber slices to reduce puffiness around eyes.

Stella McCartney Introduces Luxury Line of Certified Organic Skincare Products

We already know and love Stella McCartney for her modern fashion designs and naturally sexy scents. And now she’s introducing Care by Stella McCartney, a unique luxury line of certified organic skincare, formulated with 100 percent organic active ingredients and zero percent petrochemicals or silicones.

Inspired by Stella’s personal philosophies, clear vegetarian principles, and commitment to help protect the environment, Care by Stella McCartney, is a unique range of ethical and effective skincare products that combines the ultimate in pampering and nature to give your skin everything it needs, and nothing it doesn’t.